Lab+Three


 * Lab Three **

** 1. In three paragraphs, describe the ****__ role of Jan Chipchase __** ** in defining the role of cell phones in the developing world for Nokia, and the ****__ benefits __** ** of analyzing and defining ****__ their use in different cultures __** ** as part of their market expansion. **



Cell phones have rapidly gain popularity nationwide for several different reasons. They are one of **the most imperative communication** technologies that function virtually anywhere in response to user’s preferences and uses. Chipchase worked **as a human-behaviour researcher** where he vigilantly observed individual in the developing world in order to determine how they could **use the cell phone technology** to benefit their lifestyle. Thus, attaining knowledge about humans behaviour assisted him **in formulating bits of information** that may be useful to Nokia in terms of what features, plans cell phone they should produce. The main reason of obtaining all this information is for Nokia’s designers and technologist **to produce an efficient cell phone** that could be **available** in developing countries at an affordable price. Hence, this assist nokia to **expand their market** nationwide, which provides them the **ultra competitive advantage** in this competitive industry.

Specifically, Chipcase visited developing countries such as **India****, Kenya**, and others. **For example,** he would observe families who would have no source to communicate with other members of the family or even their immediate family since a communication facility was three hours away from their home. Also, he noticed that in Kenya, individuals could not freely talk about sexuality issues such as aids, breast cancer. Hence, he took that into consideration and wanted to develop the **short messaging service** where individuals can send questions to health experts for free and get answers without it being publically spoken about. Furthermore, Chip case also analyzed prostitutes, shopkeepers, barbers in order to determine the benefit of a cell phones for them. It was shown that when these individuals had access to a cell phone, it **brought an increase in their income** revenue, since they could be virtually connected to their customer at all times. Hence, this information would be vital to Nokia due to the benefits that they are providing their customer and indeed the **profit** they are earning across developing countries by **supplying cell phone** to individuals such as that.

Even if nokia would produce cell phones particularly for individuals in the developing countries, they should considered it as an investment due to the **high demand**. For example, Chip case also studied how cell phones were becoming a ‘fixed’ piece of the individual’s identity. He would observe a woman’s handbag’s contents since that is a ‘window’ on her identity, hence what she considers essential. Nokia could use this information in the sense that they could make cell phones that individuals do not mind carrying in their bag, something that is not heavy. More importantly, Chip case has given nokia **breakthrough information** which is designing for the individuals in developing countries(i.e mostly illiterate), who are probably the only ones with no cell phones.

== 2. How does the idea of microfinance support __ the two of the key themes __ of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes. ==

Microfinance has been established **for low income individuals/families** so they could **access** to financial services as well.

__Ensuring a strong, healthy and just society__

This theme strongly emphasizing that everyone should be given equal opportunities **to promote social cohesiveness in** every society. Microfinance support gives the **opportunity** that banks allow borrowing money for every individual regardless of if they are rich, poor, or if they come from a developing or developed society. This **enriches** the community, hence the economy in which individuals reside in. Essentially, microfinance will assist those individuals in developing countries **to increase their** income by obtaining financing by the use of their cell phones. **For example,** a fisherman has icnresed his income with the use of the cell phone that keeps him up to date with his local and distance customers. Hence, microfinance **is implementing the strong healthy society** by **providing access** to facilities such as doctors.

__ Achieving a Sustainable Economy __ The practice of microfinance has begun to provide developing countries with the loans that lead to a sustainable economy. It is not merely about providing the cell phones to the developing countries, but to also give **them an opportunity for** financing that will eventually help their economy to sustain. Hence, microfinance can **start businesses** for individuals in these countries, **leading to** sustainability

//Visit the video below. Interesting video about Chipcase.//

media type="youtube" key="Qn2NR901NMY" height="229" width="288" align="center"