Lab+Nine

Service Design and How Good Design Makes you Happy **
 * CCT333 Tutorial 9


 * What is the definition of 'service design', and why is it so important? (5 paragraphs)**

(rough draft) Service design differs from a product design, where services are considered to be “extension:” to production without paying them for the same attention than products. In today’s age, services are combined with products hence the overall experience is the true measure of customer satisfaction.

They are developed in the northern Europe. It is important because it helps you make what you do more useful and desirable for ht users hence making it effective and effective for the makers

It is a human centered approach focusing on customer experience that is key measure of success. There are service tangible touch points that formulate the experience of using a service. There are five key concepts in a service design that should be considered. They are systems, values, journey, people, and propositions.

The method service design uses is ethnography and studies their users which includes identifying the users persona’s and understand how they use the service. The way the customer perceives the service interface is illustrated on a customer journey map.

Another method for service design is service blueprinting which allows for a quantitative description of critical service elements such as processes. Furthermore, a segment in service design is service prototyping which outlines the sceneries, real world experience simulation